My client Altec Lansing needed an outstanding design for their new True Evo Wireless Earbuds. As with all Altec Lansing products, the design had to convey sportiness but with the added requirement of conveying a ‘premium look’ within the broader Altec Lansing range of products.
My design integrated seamlessly with the core technology to ensure ease of use. Additionally, ergonomic considerations were paramount. I drew on the design language I had already established for earlier Altec Lansing designs, shrinking certain areas and shifting to a darker, sleek aesthetic consistent with customer expectations for a premium product in this industry.